Link to viral: http://www.ipaeffectivenessawards.co.uk/Viral Creative Agency: Touch DDB Copywriter: Jonathan Meatyard Art director: Darren O’Beirne Creative Director: Guy Bradbury Planner: Sarah Carter Business Director: Julian Calderara Account Manager: Will Waldron Project Manager: Alex Coxhill Photographer: Wayne Parker Designer: Pete Mould Production Company: Flynn Director: Youth Club Editor: Youth Club Post-production: Youth Club Audio post-production: Youth Club Producer: Alexia Woodroffe
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IPA Effectiveness awards: Small budgets


