03 June 2009, Amsterdam – Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website. The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam. To reflect the philosophy that good things can come in small packages, the service is launched with a website ( www.greylite.nl - click for English version) so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass. www.greylite.nl is created by David Pavlovic (online strategy and direction), with Pieter van den Heuvel and Pol Hoenderboom (creation)
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Grey Lite: Web
