The french invented the bikini. Brazilians just cut off the unnecessary. Summerville Beach Resort is the first five star hotel in one of the most trendy beaches of Brazil, Porto de Galinhas. With more than 200 accommodations, between rooms and bungalows, Summerville is the destination for tourists from all over the world. People search for comfort, relief and, of course, the sun. And that’s the concept of Summerville’s 10th anniversary campaign. There is a common sense that the Northeast of Brazil has only one season: summer. The idea is to use thermal images to represent the warmth of the region. Advertising Agency: Gruponove, Recife, Brazil Creative Directors: Aliwton Carvalho, Gustavo Rêgo Art Director: Ricardo “Kadito” Rodrigues Copywriter: Aliwton Carvalho, Rafael Nântua Photographers: Thomas Baccaro, Pontes Hotéis & Resorts Archive Published: February 2010
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Summerville Beach Resort: Summerville 10th Summer, 1
