The Originals chapter of the 2012 “adidas is all in” campaign zooms into the stages for everyone: the streets and sidewalks across the globe. From New York to Tokyo, from Rio de Janeiro to Paris, any city in the world has its people that represent their home, their passions, their ambitions and their joy of life. Signed off by the tagline “All Originals represent”, the creative inspires and invites consumers worldwide to go all in and represent what they’re all about, as individuals and as part of a bigger whole – their crew.
Production Agency: Jimmy Lee.tv
Post-Production: The Cutting Room / Jimmy Lee.tv / Vision Globale
Production House: Pretty Bird
Director: Melina Matsoukas
Dp: Frederik Jacobi
Grading: Company 3
Editors: Chuck Willis, Merritt Duff, Jimmy Lee.tv
Sound Design And Mix: Machine Head, Boogie Studio
Music: Nicki Minaj "Masquerade"
Published: August 2012