Objective: Create an action to publicize the contest Chef Challenge of the newspaper Gazeta do Povo. A contest made for lovers of good food. The concept used is: Everyone has a little side of Chef.
Solution: To create an impact and generate comments on social networks, we put an important monument of the city with Chef clothing. And one day there were over a thousand shares on facebook.
Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Edson vaz
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