The main idea was to create a New Year's greeting which would tell our clients that we are at home in the online world. We sent our clients Outlook requests for meeting with happiness. Since many of them synchronize Outlook with their smartphones, our meeting and at the same time our New Year’s greeting appeared on their phones just before midnight of the New Year.
Advertising Agency: Istropolitana Ogilvy, Bratislava, Slovakia
Creative Directors: Peter Darovec, Brano Bezak
Art Directors: Vladimir Durajka, Michal Moravec
Copywriters: Brano Bezak, Peter Darovec
Account Team: Slavo Danko
Published: December 2011