Stronger body Creative Director / Illustrator: Sheng Xiao Copywriter: Xu Pan

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Light: High jump

Exoto Tifosi collectors are often car fanatics, and car fanatics are Exoto Tifosi collectors. So, to engage with those who know the difference between an Enzo and a Testarossa, we created an interactive banner that invites the viewer to grab the rarest jewel of all Ferraris – a 1961 Tipo156 F1 Sharknose – for themselves. The pay-off? A surprise. Not a genuine classic Ferrari, but the next best thing – a 1:18 scale model of the original. The message – it may be smaller, but it’s as real as it gets! Advertising Agency: Memac Ogilvy, UAE Executive Creative Director: Till Hohmann Creative Director: Preethi Mariappan Art Director: Rafael Guida Copywriter: Melanie Clancy Photographer: Jey Jeyendran Published: February 2010

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Exoto Tifosi Scuderia Dubai: Grab your own

Make time for your kids while they’re still kids. KMD offer an IT-career in a human environment where your career is continuously shaped according to your individual wishes. They have a life stage policy which gives you the possibility of extra days off if you have young children, longer holidays and a selection of other arrangements that support the exact life stage you are in. Advertising Agency: & Co. Copenhagen, Denmark Art Director: Tim Ustrup Madsen Copywriter: Ole Caspersen Photographer: Sacha Maric Published: March 2010

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KMD: Pram

New Metzeler Sportec M5 Interact. Until now you’ve simply turned corners. Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy Creative director: Stefania Siani/Federico Pepe Art Director: Luca Menozzi Copywriter: Luca Bartoli Photographer and Post production: Garrigosa Creative supervision: Anselmo Tumpic, Giovanni Salvaggio Account Director: Emanuela Munafò Account Executive: Francesca Rapparelli Published: March 2010

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Metzeler:

At 1700 feet, you never know what you’ll bump into. Advertising Agency: Target, St. John’s, Newfoundland, Canada Creative Director: Tom Murphy Art Director: Dax Fullbrook Copywriter: Terri Roberts Creative Group Head: Jenny Smith Published: February 2010

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Marble Mountain, Newfoundland: Feathers

With 16 feet of natural snow, it’s popular for a reason. Advertising Agency: Target, St. John’s, Newfoundland, Canada Creative Director: Tom Murphy Art Director: Dax Fullbrook Copywriter: Terri Roberts Creative Group Head: Jenny Smith Published: February 2010

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Marble Mountain, Newfoundland: Yeti

With a 1700 foot vertical drop, word gets around. Advertising Agency: Target, St. John’s, Newfoundland, Canada Creative Director: Tom Murphy Art Director: Dax Fullbrook Copywriter: Terri Roberts Creative Group Head: Jenny Smith Published: February 2010

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Marble Mountain, Newfoundland: Mountain Goat

Advertising Agency: Marque Creative, UK Direction / Editing / Animation / Compositing / Grading: Rob Chiu Additional Logo animation: Hoss Gifford DoP: Paul O’Callaghan Gaffer: Dave Hutton Spark: Simon Hutton Sound Design / Score: Hecq

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Glasgow 2014: Identity film

Softer Is Better. Blancox Now With Softener Advertising Agency: Ade Bogotá, Colombia Creative President: Nacho Martinez Creative Directors: giovanny Saavedra Millan, Checho Sarabia Ascanio Art Directors: Pedro Cardenas, Dina Luz Garzon Copywriter: Andres Peña Director: Lali Giraldo Producer Agency: Sharys Franky Published: March 2010

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Blancox: Soft

Read what tea can do to you. *research suggest that tea contains cathechins polyphenols which can improve fat metabolism. Advertising Agency: Dentsu, Jakarta, Indonesia Creative Director / Copywriter: Widi Hartono Art Director: Yuli Andrian Account Director: Nina Martini Published: March 2010

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Tea Addict Lounge: Sexy

Read what tea can do to you. *research suggest that tea contains polyphenols that help inhibit the growth of bacteria that cause bad breath. Advertising Agency: Dentsu, Jakarta, Indonesia Creative Director / Copywriter: Widi Hartono Art Director: Yuli Andrian Account Director: Nina Martini Published: March 2010

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Tea Addict Lounge: Lovely

Read what tea can do to you. *research suggest that tea contains L-Theanine that could cause anti-stress effects via the inhibition of cortical neuron excitation. Advertising Agency: Dentsu, Jakarta, Indonesia Creative Director / Copywriter: Widi Hartono Art Director: Yuli Andrian Account Director: Nina Martini Published: March 2010

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Tea Addict Lounge: Happy

Visit places that still don’t exist. Advertising Agency: Script, Rio de Janeiro, Brazil Creative Director: Ricardo Real Art Director: João Paulo Medeiros Copywriter: Ricardo Franco Illustrator: Raphael F.S

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Autocad: Stair

Visit places that still don’t exist. Advertising Agency: Script, Rio de Janeiro, Brazil Creative Director: Ricardo Real Art Director: João Paulo Medeiros Copywriter: Ricardo Franco Illustrator: Raphael F.S

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Autocad: Elevator

Visit places that still don’t exist. Advertising Agency: Script, Rio de Janeiro, Brazil Creative Director: Ricardo Real Art Director: João Paulo Medeiros Copywriter: Ricardo Franco Illustrator: Raphael F.S

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Autocad: Door